Lusanna In Focus

My Musings: FOCUS Magazine April 2024

by Lusanna Klotz on Mar 28, 2024

My Musings: FOCUS Magazine April 2024
Why is it that so many of us have such a complicated relationship with fashion and more importantly, our personal wardrobes?
 
A lot of the time, it comes back to what kind of consumer we are when investing in fashion. For some, buying a new item of clothing performs a kind a catharsis, hence the term “Retail Therapy”. But depending on how this “fix” is executed it can either provide a feeling of immense satisfaction, or induce another emotion, Buyers Remorse. 
 
Some of us are very considered when purchasing new items, leaning towards the “Ultimate Capsule Wardrobe” with refined, quality pieces that will not only stand the test of time, but also transcend possible fashion faux pas and ensure a timeless aesthetic for the wearer. Conversely, others amongst us are what I refer to as Bowerbird Buyers. The brighter, more eye-catching the item, the better!
 
Of course, there’s room for us all in the Fashion World. Wherever you sit in the spectrum of buying habits, there’s one unifying feature that unites the majority of our wardrobes, with only the most conscientious of us escaping the trap. Any ideas? 
 
Studies show (OK, it’s my educated guess) that 102% of us have more items in our wardrobes than we actually wear.
 
Why does this happen? There’s many legitimate reasons this overabundance can occur. Over time our personal style can evolve, our bodies shift and change and therefore once beloved items may no longer fit or suit us. We may hold onto items for sentimental reasons. Perhaps we have found ourselves self soothing at times, buying for the sake of buying, only to have these items still hanging in our wardrobes BNWT (Brand New, With Tags) months or even years later. 
 
Let me be clear. There’s no shame or judgement here. As women especially, we know all too well the impact of marketing giants and social media influencers, giving us a nudge or even a push to buy the latest on trend items.
 
In recent times though, terms such as Swap and Sell, Sustainable Fashion and the Circular Fashion Movement have been trending. Awareness of the impact unused and excessive fashion has on the environment, let alone our personal space has increased as more transparency into the industry emerges. So what can we do about this on a personal level?
 
For me, I see a lot of guilt attached to buying clothes. We want to enjoy a new jumper, pair of jeans or invest in a new leather jacket; but we already have some if not all of those items in our wardrobes… we just don’t wear them (for the reasons why, see above)! 
 
This is where the guilt comes in. For many of us, we are considered when we buy, spending good money on items that we loved at one time, but we simply don’t wear them any more. They not only take up physical space in our wardrobes, these pieces take up mental space in our heads, and you guessed it, that’s where the guilt comes in. 
 
So what to do? One way to remedy this excess is to bundle it all up and pop it in a local charity bin. You could gift some pieces to friends, or hold a Sip + Swap afternoon. Online marketplaces are another option. But for many of us, our once treasured items are more valuable to us than those options. The reality is we may have literally hundreds or thousands of unrealised dollars sitting in our wardrobes.
 
Therefore, come May 2024 for one day only, I will be opening up my shop to allow you to be the Seller and pocket the profits. I will be giving you an opportunity to release the guilt and realise all that money tied up in your unwanted clothing. That’s right… 
 
Your clothes. In my shop. For sale. 
 
For further information and to register interest in this unique opportunity, please send an email to: thebossgirl@megandme.com.au 
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